Listing Photos, Your Online Curb Appeal

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Your Listing Photos are quite simply the single most important thing when it comes to marketing and selling your home. We’ve all heard that curb appeal is an important aspect of selling your home so try to think of your listing photos as your online curb appeal. Now more than ever buyers are doing the majority of their home searching, touring, and negotiating via online recourses to limit their exposure, and thus you need to ensure that your online presence is strong and working for you by highlighting specific features and ensuring your online curb appeal is at its best. 

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Quite possibly the most important aspect of photography is the lighting. There are many different ways you can get your photos to have appealing light, from shooting mid-day and using the natural light available, utilizing flash and strobe light camera equipment, and even setting up stand-up lights, all of which helps ensure your photos are light and bright. This will automatically view as more appealing with potential buyers and boost your online curb appeal. 

Stage/De Clutter

It is important to try and have your photos look as magazine chic as possible. This means removing personal items such as family photos and keepsakes, additionally try to do your best to de-clutter, stage, and organize so that your photos look crisp and clean. The key with staging your home is to make the home look almost as if it hasn’t been lived in as this allows the potential buyers to envision themselves living in the space and creating memories of their own. 

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Don’t Over Edit 

This is quite simply one of the biggest dangers of Real Estate Photography. Over editing can make a good photo instantly look like poor quality. Over exposure, boosting colors, etc. can end up making your photos look too fake and many potential buyers may feel as if you are overcompensating or trying to hide a flaw within the photo/house. 

If you choose to hire a professional Real Estate photographer, make sure that you ask to see their portfolio so that you can see their work and decided if you want them to help represent your home. Should you choose to take photos on your own, make sure to take your time and follow the tips above, you can’t rush photography. 

If you’re currently in the market for a new home, are ready to partner with a qualified agent to help you list and market your home, or if you have questions regarding Palm Desert Real Estate, please feel free to contact our office at any time.